DiscoverNorth Sumatra

Experience the natural wonders, rich culture, and pristine landscapes of Indonesia's hidden gem

2.8M

Annual Visitors

15+

UNESCO Sites

50+

Tourist Attractions

Tourism Investment

Tourism Performance

North Sumatra's tourism industry continues to show remarkable growth and resilience

2.8M

Tourist Arrivals

+18.5%

International and domestic visitors in 2023

$1.2B

Tourism Revenue

+22.3%

Total tourism economic contribution

78%

Hotel Occupancy

+12.1%

Average annual occupancy rate

180K

Employment

+15.7%

Jobs created in tourism sector

Tourism Growth Highlights

North Sumatra has emerged as one of Indonesia's fastest-growing tourism destinations, with Lake Toba leading as the flagship attraction. Our sustainable tourism approach ensures long-term growth while preserving natural and cultural heritage.

Lake Toba: 1.2M visitors annually

Cultural tourism: 35% of total visits

Adventure tourism: 28% growth

Eco-tourism: 42% increase

Premier Destinations

Discover North Sumatra's most captivating attractions, from pristine lakes to ancient cultures

Natural Wonder

1.2M annually

Lake Toba

The world's largest volcanic lake with stunning scenery and rich Batak culture

Key Attractions:

Samosir Island

Traditional Villages

Hot Springs

Cultural Performances

Wildlife Sanctuary

450K annually

Bukit Lawang

Home to endangered orangutans in their natural rainforest habitat

Key Attractions:

Orangutan Trekking

Jungle Canopy

River Tubing

Wildlife Photography

Mountain Resort

380K annually

Berastagi Highland

Cool mountain retreat with volcanic peaks and traditional markets

Key Attractions:

Mount Sinabung

Fruit Markets

Flower Gardens

Cool Climate

Cultural Heritage

120K annually

Nias Island

Ancient megalithic culture and world-class surfing destination

Key Attractions:

Stone Jumping

Megalithic Sites

Surfing Spots

Traditional Architecture

Urban Tourism

800K annually

Medan Heritage

Historic city with colonial architecture and diverse culinary scene

Key Attractions:

Maimun Palace

Great Mosque

Tjong A Fie Mansion

Street Food

Eco-Tourism

95K annually

Tangkahan

Elephant conservation center with pristine jungle and river activities

Key Attractions:

Elephant Bathing

Jungle Trekking

River Rafting

Conservation Programs

Plan Your Perfect Journey

From cultural immersion to adventure activities, North Sumatra offers diverse experiences for every type of traveler

Unique Experiences

Immerse yourself in unforgettable adventures and authentic cultural encounters

Cultural Immersion

Experience authentic Batak traditions and ceremonies

Includes:

Traditional Dance

Weaving Workshops

Local Cuisine

Village Homestays

3-7 days

From $150

Adventure Trekking

Explore pristine jungles and volcanic landscapes

Includes:

Jungle Hiking

Wildlife Spotting

Volcano Climbing

River Crossing

1-5 days

From $80

Lake Activities

Water sports and relaxation on pristine Lake Toba

Includes:

Boat Tours

Swimming

Fishing

Island Hopping

2-4 days

From $120

Wildlife Safari

Encounter orangutans and exotic wildlife in natural habitat

Includes:

Orangutan Watching

Bird Watching

Night Safari

Photography Tours

2-3 days

From $200

Culinary Journey

Taste authentic North Sumatran flavors and cooking traditions

Includes:

Cooking Classes

Market Tours

Food Tasting

Spice Gardens

1-2 days

From $60

Wellness Retreat

Rejuvenate with natural hot springs and spa treatments

Includes:

Hot Springs

Traditional Massage

Yoga Sessions

Meditation

2-5 days

From $180

Customized Tour Packages

Create your perfect North Sumatra adventure with our customizable tour packages. Mix and match experiences to suit your interests, budget, and schedule.

Professional local guides

Comfortable accommodations

Transportation included

24/7 support during tour

500+

Happy Travelers

4.8/5

Average Rating

Tourism Investment Opportunities

Capitalize on North Sumatra's growing tourism market with strategic investment opportunities

Eco-Resort Development

Lake Toba Waterfront

$50M - $150M

18-22% ROI

Luxury eco-resort with sustainable design and world-class amenities

Key Features:

Waterfront Location

Eco-Friendly Design

Spa & Wellness

Conference Facilities

Adventure Tourism Hub

Bukit Lawang Area

$20M - $60M

20-25% ROI

Comprehensive adventure tourism facility with accommodation and activities

Key Features:

Jungle Lodge

Adventure Center

Wildlife Tours

Canopy Walkway

Cultural Heritage Center

Samosir Island

$15M - $40M

16-20% ROI

Interactive cultural center showcasing Batak heritage and traditions

Key Features:

Museum Complex

Cultural Performances

Craft Workshops

Traditional Village

Wellness Retreat Complex

Berastagi Highland

$30M - $80M

17-21% ROI

Holistic wellness destination with natural hot springs and spa facilities

Key Features:

Hot Spring Resort

Wellness Center

Organic Farm

Meditation Gardens

Tourism Investment Incentives

Take advantage of comprehensive incentive packages designed to support tourism development in North Sumatra.

Tourism Investment Incentive Package

Land Use Rights up to 80 years

Tax Holiday up to 20 years

Import Duty Exemption

Fast-track Licensing

Marketing & Promotion Support

$2.5B

Tourism Investment Target

Explore All Opportunities

25%

Annual Growth Rate

$1.2B

Tourism Revenue 2023

180K

Jobs Created

78%

Hotel Occupancy

Tourism Support Services

Comprehensive support to help tourism businesses thrive and grow in North Sumatra

Tourism Licensing

Streamlined licensing process for tourism businesses

Tourism Business License

Hotel & Accommodation Permits

Tour Operator Registration

Restaurant & F&B Licenses

Transportation Permits

Event & Activity Permits

Marketing Support

Comprehensive marketing and promotional assistance

Digital Marketing Campaigns

Tourism Fair Participation

Brochure & Material Design

Website Development

Social Media Management

International Promotion

Training & Development

Professional development for tourism workforce

Hospitality Training

Tour Guide Certification

Language Skills Development

Customer Service Excellence

Cultural Awareness Programs

Safety & Emergency Training

Infrastructure Support

Development of tourism infrastructure and facilities

Road & Transportation

Utilities & Connectivity

Tourist Information Centers

Signage & Wayfinding

Public Facilities

Emergency Services

Start Your Tourism Business

Our tourism development team is ready to help you establish and grow your tourism business in North Sumatra.

+62 61 8451 2345

tourism@nsi.gov.id

Tourism Development Office, Medan

Success Stories

Lake Toba Resort

Eco-resort development attracting 50K+ visitors annually

Adventure Tours

Local tour operator serving 15K+ adventure seekers yearly

Cultural Restaurant

Traditional dining experience with 95% customer satisfaction